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Crowdsourcing

From artists asking for “crowdfunding”, to the BBC asking its audience to send in videos, to TV shows being uploaded to the Internet and translated by fans, crowdsourcing has taken many forms and been adopted in various businesses as a profitable model.

Yet crowdsourcing has also had a particularly interesting effect on activism -- allowing, for instance, non-profit organisations with limited staff and funding to spread out the work more efficiently. With crowdsourcing, no matter how little your contribution is, it will make a difference.

This study conducted at University of Bristol (UK) shows how the crowdsourced work in pro-environmental activism is now replacing the work formerly done by community activists.

Patrick Meier - Director of Social Innovation at the Qatar Foundation’s Computing Research Institute – also regularly writes about the use of crowdsourcing during crisis (earthquakes, floods, terrorist attacks...) in his blog iRevolution.

Also have a look at this article from Journalist's Resource, which compiles a list of academic papers on the use of crowdsourcing in digital activism.