Harriet Kingaby | Healthy Incentives: Algorithms, Advertising & Information Integrity
Everyone knows chocolate, and everyone has an opinion about the Amazon. Yet very few people have been inside the supply chains that connect Amazon communities to the global market. Through the lens of cacao—a fruit native to the Amazon and one of the world’s most traded commodities—this session examines how climate narratives, European regulation, and certification systems reshape the daily realities of the people who actually live and work in the forest. What happens when policies designed to protect the Amazon are built on assumptions that have never been tested on the ground? What gets lost when one of the most complex socio-ecological systems on Earth is reduced to a simple story about trees? Drawing on direct experience with local communities and the regulatory frameworks shaping life in the Brazilian Amazon, this session invites participants to look beyond the headlines and ask: What does the Amazon actually need—and who gets to decide?
About the Speaker
Harriet is a serial founder, speaker, thought leader and mentor accelerating solutions to information integrity. Working at the intersection of advertising, human rights and climate change. She is the Co-Chair of the Conscious Advertising Network, building an industry where effective advertising works for everyone, with over 200 members from large advertising agencies and brands to civil society groups.
Widely recognised for her work on climate change misinformation, greenwashing and conscious advertising, Harriet has addressed the UN Forum for Business and Human Rights, spoken about conscious media investment at Cannes, and was voted one of Forbes' 43 people changing advertising for the climate. She was also a nominee for Judges’ Choice Award in Mediatel’s Media Leaders Awards.
Previously, Harriet co-founded ACT Climate Labs at Media Bounty, supercharging the effectiveness of climate communications through advertising, co-authoring research and insights into Persuadable audiences and creating Ad Net Zero award winning campaigns. She also co-founded We Are Europe, a youth focused political campaign which won multiple awards, and boutique change agency, BoraCo. Working with Sky Ocean Rescue across their production, sports and business transformation portfolios and Kantar across their tech and sector thought leadership. She learnt her craft at pioneering sustainability comms agencies, Futerra and OgilvyEarth as well as NGO side at the Energy Saving Trust.
Harriet's work encompasses a deep knowledge of advertising, corporate ethics, climate change and digital technologies. She was one of Mozilla's 2019 Trustworthy AI fellows, working with Consumers International on a roadmap for responsible uses of AI in advertising.
About the Mastercourse
This webinar is part of the 'Climate and Political Influence in The Age of Information Crises' Online Mastercourse, held on the 17th-19th of March 2026, and hosted by Tactical Tech. This online mastercourse explores methods and tactics to navigate, investigate and expose how climate and political influence shape our decisions and choices as individuals, organizations, communities and societies.
How do we navigate information and misinformation overload while multiple crises are unfolding everywhere, all the time? And how can we do this as media, journalists, investigators or NGOs when our role is to inform our communities and work for the public interest while facing ever-increasing challenges?
Climate is at the forefront of technological, economic and political power interactions. Journalists and scientists investigate climate disasters, their causes and how societies can adapt to them; tech companies strive to appear greener while seeking new ways to mine the environment to increase efficiency and profit; political actors navigate the usual cycle of power-grabbing, survival and compromise; for activists, it is “now or never” – it has been like that for a long time. Each actor has their own public influence mechanisms, some louder than others, some less ethical than others. Who can be trusted and how can people make informed choices when they can no longer verify the message, the channel or the source?
About Us
The Mastercourse is provided by Tactical Tech, an international NGO that engages with citizens and civil-society organisations to explore and mitigate the impacts of technology on society.
This mastercourse is part of the “Media Organisations for Stronger Transnational Journalism” (MOST) project, which aims to strengthen the resilience of independent media outlets in Europe by offering innovative business and audience development strategies, and a collaborative platform for the exchange of knowledge, resources, and content. The MOST project consortium is led by OBC Transeuropa and includes Le Courrier des Balkans, New Eastern Europe, European Pravda, the Balkan Investigative Reporting Network (BIRN), El Orden Mundial, and Tactical Tech. The MOST project is funded by the European Commission CREA Fund (GA 101180285).
Credits and Licensing
This Mastercourse is produced by Jasmine Erkan and Laura Ranca from Tactical Tech's Exposing the Invisible project.
Video Editing: Sam Harper
Music: Theatre Of Delays - bensound.com (License Code: 8PQEZJ5JNIO925GI)
This Mastercourse is co-funded by the European Union and Swedish Postcode Lottery Foundation.
Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
